First of all, thank you so much for reading and sharing your thoughts, Anchal!

As always, I don’t anticipate this framework working for everyone 100% of the time. It just helped me when I was first getting started.

In terms of your two article example, I still think you could develop a series of questions. In your case, they may be from the prospective of your reader instead of your own.

For example, you could literally answer the question, “How can I make science more accessible to others?” When you answer this question in step 3, you will have your BIG IDEA or hypothesis (If I explain X using a series of small stories, my audience will develop a basic knowledge of Y).

Hopefully this helps. Let me know if you have any other questions!


I’m a designer and writer who enjoys making people smile.

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