First of all, thank you so much for reading and sharing your thoughts, Anchal!
As always, I don’t anticipate this framework working for everyone 100% of the time. It just helped me when I was first getting started.
In terms of your two article example, I still think you could develop a series of questions. In your case, they may be from the prospective of your reader instead of your own.
For example, you could literally answer the question, “How can I make science more accessible to others?” When you answer this question in step 3, you will have your BIG IDEA or hypothesis (If I explain X using a series of small stories, my audience will develop a basic knowledge of Y).
Hopefully this helps. Let me know if you have any other questions!