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Get to the PowerPoint

During my stint as a “brand support consultant” back in 2012, I quickly learned a valuable lesson behind how larger companies prioritize their work:

They don’t.

OK, so maybe they do, but often times, they claim to have five to ten different priorities.

For those of us who know the definition of “priority,” you understand that if everything is a priority, then nothing is.

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Writer, designer, bad pun refiner. www.billyfrazier.is

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Billy Frazier

Billy Frazier

Writer, designer, bad pun refiner. www.billyfrazier.is

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