In the world of working for yourself, there is always an endless list of things to worry about at any moment. Whether you’re thinking about where to find your next client or what to offer your potential customers, there is always something that needs to be done.
One of the major hassles for all people in business tends to be networking. Humor me and put aside all preconceived notions of shallow conversations, piles of business cards, and slimy salespeople. In this case, I’m simply talking about meeting others who can help build your business.
It’s no secret that networking is about a value exchange. When you meet someone, you tend to ask yourself, “How can this person help me?
There’s nothing wrong with thinking this way. In fact, the other person is asking themselves the same question. The only time this thought process is toxic is if this is where it stops. When you only focus on yourself, it’s apparent to others
If you flip the script and focus on creating value for others first, people won’t help but notice.
Some of the best opportunities I’ve received in the past few years have been a direct result from helping others without asking for something in return.
This may seem counterintuitive since your time is valuable. Guess what? So is everyone else’s. If you go out of your way to show that this is true for someone else, they’ll go out of their way to return the favor, most times without even asking.
We’ve all heard that time is more valuable than money. Instead of paying advertising dollars to distance yourself from everyone else, try accomplishing the same goal by paying with your time.
Ultimately, you are investing in your own personal brand equity and making word of mouth work even hard for your business. In other words, you are simply being a good human being.