I appreciate you sharing your thoughts!
As I mentioned to Crystal, communicating value is one of the most important tasks for any business owner that is often overlooked.
In a perfect world, clients would already understand and acknowledge this. As we quickly learned after 2016, this world is far less than perfect.
Personally, I think about communicating value as part of branding and positioning yourself. I tend to break it down into four questions:
- Who are you? (Designer and writer)
- What do you do? (Design brands, build blogs, start businesses)
- Whom do you help? (Students, other freelancers, nine-to-fivers)
- Most importantly, what value do you provide? (Help take their initial idea from zero to one as quickly as possible)
Thanks again for reading!