Man in a suit sitting outside, visibly frustrated while on a laptop.
Credit: Pexels

R-O-I Can’t Take It Anymore

“What’s the ROI?”

This question has inevitably popped up during just about every project I’ve worked on over the past decade.

Only this time, it was coming from a corporate client who was asking it in relation to Human-Centered Design.¹ That’s right, as in the entire design framework that is now as widespread as Game of Thrones.²