The Tortoise and the Hare
Or How to Think Creatively While Getting Shit Done
5 min readJan 10, 2022
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Creatives are animals.
Let me rephrase that — at any given moment, we creatives are one of two animals: a tortoise or a hare.
Much like the famous Aesop fable, we constantly find ourselves running the same race: starting a creative project.